Keyword Research

Most powerful and important weapon in search engine optimization “Keywords Research”. If we want to know about Keywords Research then we must know what Keyword is. Keywords are basically a word what we enter in search engine to search desired information. When we enter keyword in search engine, the search engine uses this keyword as a reference to crawl through its database and return relevant results. To select the right and effective keyword for website is a very critical task. Wrong keyword selection is not beneficial to target the particular audience and user straight way will not find our site when they search then our work will be useless if we not have targeted effective and user friendly keyword. If user won’t find our site in the search engine result pages then the all work done to that site will be useless. Selection of the creative and right keyword is the only way to do the good business.

Keywords Research is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search. Search engine optimization professionals research keywords in order to achieve better rankings in their desired keywords. Keyword research should target the keywords of our potential customers what are they entering when searching for the product or service we offer on search engine.

Meta Tags Optimization

Meta Tag optimization is mainly consists of three out of many different Meta tag options. These three are the title Meta tag, Meta description and Meta keywords. Search engines look for these three Meta tags as one of the basis in ranking the website or web pages. However, Meta keywords are not relevant for some search engines because some website owners stuff their web pages with hidden or repetitive keywords. This is called keyword stuffing and may be a cause for the search engines to ban a web page or website forever. The main goal of Meta tag optimization services is to optimize the Meta tags according to the algorithms of search engines. They usually require a website or page to have these Meta tags in order for them to sort out the right web page to display on the results page of an internet users search. The Meta title tag must be composing of 5-8 words or not more than 75 characters. Meta tag optimization services are giving special attention to this Meta tag because the search engines commonly sort out the title first, plus its relevance to the content and if the keyword is incorporated within the title. The positioning of keywords in the title tag is also important for search engine ranking.

The Meta description is all about the summary of the web pages content. The best Meta tag optimization services provide an accurate and interesting Meta description in a web page for the website client they are handling. The Meta description must be powerful enough to encourage the internet users to click on a particular web page because this Meta tag appears on the search results of a search engine. Meta keyword was one of the most important keys in determining the relevancy of a web page. That was a long time ago when the search engines have not yet realized that some unethical companies are stuffing their website and pages with hidden keywords or placing keywords repeatedly. Now, only a few of the search engines are still including Meta keywords in their ranking rules. So Meta tag optimization services also give importance for this Meta tag but only a little. Meta tag optimization is not the only answer to have a higher ranking to search engines. There are a lot of factors to be considered in these rankings. But it is advisable that you have to apply Meta tag optimization services to your web site so that you can explore the possibilities given by it.

Meta tags should always be placed in the <head> area of an HTML document. This starts just after the <html> tag, and ends immediately before the <body> tag. Here's how the most basic set should look;

<html>

<head>

<title>Meta Tag Optimization Service</title>

</head>

<body>

Page Content Here

</body></html>

Always make sure that each tag does not include any line breaks, otherwise the search engines will ignore them - they will just see bad code and ignore it. Note that there should be no capitals used in the code, (html5 standard). Also, repetition of terms within the keywords tag should be avoided.

Title Optimization

In SEO, the title tag is really important and should always be taken care of while you are optimizing your page for search engines. This is because of the reason that search engines give high level of importance to those keywords that are found in the title of a web page. You should always choose that title for your web page that describes your web page's content in the most descriptive way as possible.It can be better explained by the example of an library, let's say you are looking a book for "On page optimization" and while searching for that book in a library you came across a book titled "On page optimization techniques", You will surely give that book more preference and you will read that once. However there can be many other books in the same library with better content on "on page optimization" but you won't look on them unless they have good title on them. Similarly in Web pages you should choose those titles that are encouraging enough to make surfer click on the link of your web page.

While choosing title for your web-page, there are few things that should always keep in mind

1) You should always use targeted keywords of your web page in title. Title tag increase the relevance of your web-page, when some one search the web for that keyword.

2) You should always use short and readable title for your web-page. I will recommend you to limit your title tag between 60-70 characters because Google and MSN mostly list titles of around 70 characters including the spaces that are there in title however yahoo lists title of around 120 character. So, it's a best practice to limit your title length between 60 to 80 characters.

3) You should always use different title tag for your web pages in your website. I have seen many dynamic web sites that have more then 1000 dynamic pages but they all the web pages share same title on them. Only question that arises in my mind after looking on those websites is that

When each page have different content then why same title?.

You should avoid such scenarios and should always use different titles for different pages of your website.

4) You should not use company's name in your title tag unless you think that company's name will attract more users. Instead of using company's name you can use that space for suitable keywords.

5) Do not simply list all the keywords in your title other wise search engines can suspect that as spamming. You should always use keywords in your title but you should make sure that title of your web page is a readable sentence and title properly describes your web page content.

6) You should not use your keyword more then twice in your title. It's always a best practice to maintain the keyword density of your title between 25-35 percent to get good result.

These were the few things that you should always keep in mind while choosing title of your web page. You should not ignore the importance of title tag as they are the powerful tool and you should take advantage of them. You should optimize your title tag for good search engine optimization.

Anchor text Optimization

Anchor text is the words we use to link to another page. Anchor text back links would thus be links on other websites that use keywords when linking back to us. Let me give you an example. Let's say I want to rank for the keyword "best blue widgets". I would start by including my keyword in the title of my webpage and of course use it throughout the content as well. I would then go out and build links back to my site (through article marketing for example) that include "best blue widgets" in the anchor text of those links.

Anchor Text (also called phrase linking) can significantly improve your web pages relevance in the search engines. Optimized or keyword rich anchor text can help your web site gain positioning in the search engines as well as help drive better targeted search traffic.

What is Anchor Text?

Anchor Text is the visible hyperlinked text that you see on the page, here is an example:

To read more about search engine optimization techniques, check out my Search Engine Optimization blog.

Here the words “search engine optimization” are hyperlinked to the hidden URL of [http://seogirl.blogspot.com/]. The words, visible, “search engine marketing blog” is the anchor text.

Anchor text should be used to indicate the subject matter of the page that it links to. If you use the example above, “Search Engine Optimization Blog” indicates to visitors that they can expect to find information pertaining to search engine optimization if they click on that link.

Why is Anchor Text Important?

Anchor text is one of the more important elements in influencing a Web site's position in search engine result pages (SERPS). Your anchor text should include important keywords.

If the anchor text technique is used properly it will enhance the relevance of the targeted page. The page containing the anchor text will also be enhanced to some degree because you will be using relative keywords.

Optimizing Anchor Text of Inbound/External Links

Keywords within the anchor text are equally useful from links pointing to your website from other websites. (Inbound links) If you are working on a link building campaign, it is suggested that you have several title and description options for the link pointing to your website.

If you supply a webmaster with something to copy and paste they are able to set your link up within a few minutes and you get exactly what you want as far as anchor text.

Image Optimization

Images are an important part of making your site visually attractive for your visitors. But, search engines do not understand the content of images on a web page. This is true even if the images have text in them. For example, your logo may have words in it but the search engines can not read these words because they are not standard text. They are a picture. That's why Image Optimization becomes very important...

IMAGE OPTIMIZATION OFFERS THE FOLLOWING ADVANTAGES:

• Free product promotion

• More optimization opportunities than regular search alone

• More exposure with Photo sharing sites and Social image sharing sites

• Easy to compete as there is less competition in image search engines

IMAGE OPTIMIZATION TIPS

• Put Emphasis on Originality of Images

• Put Emphasis on Quality of Images

• Image formatting: Image Slicing, Image cropping and Image Re-sizing

• Image file naming: Make sure the Image file name or IMG SRC string

contains your prime keyword

• Avoid Usage of heavy images

• Image Tagging:

• SRC attribute specifying the URL of the image

• Width is specified in pixels

• Height specified in pixels

• Alt attribute that describes the content of the image-this is one of the most

important elements of image optimization

• Title attribute that contains text to be displayed when the user hovers mouse over the image

• End up with an XHTML image referenc

• Avoid query strings for IMG SRCs

• Web page Usability: Web page Usability is very important in image search optimization. It will show up the images at the top of image search results and secondly it will force the end users to click on the link to the image and then take them to your web site. Writing alternative text that is keyword stuffed is not going to inspire people to click on the link in that image to your site.

• Image Freshness. If we are targeting high competitive keywords then we should re-upload the pictures, since image freshness is a contextual clue for the search engines and will have good impact on keywords rankings in image search engines.

• Optimize the page with the image. Images seem to be preferred more if they're on a page that's all about the keyword/subject. Optimizing the page where the image appears is as important as optimizing the image itself. Optimizing the actual page for contextual search improves graphic images search. Search engines also look at text surrounding a graphic image to determine relevancy. Text within the anchor tag and next to anchor text is especially going to influence image-search rankings.

• File organization. We should create an image folder on our web server and that should be accessible to the search engines. We should not exclude graphic images directory from the robots. Also, we should not do "click to see larger image" inside of a JavaScript link. When we do this, we are limiting search engines' access to that image file because search engines can not crawl java script links.

• Target high audience base. There are different ways by which you can get people interested in your company and hence build up traffic and which leads to have better conversions. For example, hotels might show furniture & decorative art in addition to details on their rooms, and restaurants might show views or special event rooms.

• Conduct searches in the image search engines to see how your pictures appear after they have been indexed with search engines. Thereafter you can review the changes and can make the required changes in the same.

How to Optimize Your Website Images

1. Optimize Your Alt Tags

Every time you put a new image into your site, you’ll be asked to input what’s called an “alt tag” to describe the image. Below is an example of what your image alt tag will look like in your HTML code:

The place where it says image alt description above is where you’ll want to use the keywords which you’re optimizing that specific page for. For example, if your page is being optimized for the primary keyword “healthy weight loss plan” and you have a before and after image of someone, your alt tag might look like this:

Notice here that the primary keywords are used in the beginning of the alt tag, but that the image description is also included to make sure that vision impaired visitors here an accurate description.

2. Your Image File Names

When you create and save the images for your site, it’s a good idea to use your keywords in the image file name as well. For example, let’s look at HTML code for the image for “healthy weight loss before and after” again:

Notice here that the image file name includes the keywords just as the image alt tag includes the keywords. Just be sure that you still have a way to distinguish the images on your site from one another.

3. Image Captions

As an additional measure of optimizing your images, use you keywords in the captions above or below your images as well. For example, if you have an image of a before and after shot (as in the examples above), you might use the following caption:

“Jane says the healthy weight loss plan helped her go from a size 14 to a size 6!”

As always, just be sure that the use of your keyword within your captions looks natural and that it adds value to the visitors who are viewing the site.

4. Optimizing Links to Your Images

If you have any links (either on your site or off) which are leading to your images, be sure to use the keywords within the anchor text of that link. For example, if you’re linking back the image in the above examples, your html code for the link might look like this:

<a href=“http://www.yoursite/images/healthy weight loss plan-before and after.jpeg”>results of a healthy weight loss plan</a>

In this example, the words “results of a healthy weight loss plan” would appear as a hyper link that visitors could click and to find the “healthy weight loss plan-before and after.jpeg” image.

Creation of Google XML sitemap

What is "XML sitemap"?

By placing a formatted xml file with site map on your webserver, you enable Search Engine crawlers (like Google) to find out what pages are present and which have recently changed, and to crawl your site accordingly.

What is "Change frequency"?

This value indicates how frequently the content at a particular URL is likely to change.

What is "Last Modified"?

The time the URL was last modified. This information allows crawlers to avoid recrawling documents that haven't changed.

You can let the generator set this field from your server's response headers or to specify your own date and time.

What is "Priority"?

The priority of a particular URL relative to other pages on the same site. The value for this tag is a number between 0.0 and 1.0, where 0.0 identifies the lowest priority page(s) on your site and 1.0 identifies the highest priority page(s) on your site.

The default priority of a page is 0.5.

Content Optimization

Content optimization is very important aspect in Web promotion. Well optimized content always drives your web site into top position in Search engines. While optimizing your content never insert so many keywords which may turn into spam. Always your content should look informative and targeted.

Best content optimization method is collecting the more detail information about your products. Dig more about your products and publish the new content with that search engine definitely recognize your site.

Always categorize your targeted keywords in sub categories and describe each with unique descriptions. Remember if you always start the content with the first keyword which is in the title tags of that page. Insert only two keywords in 50 words paragraph. Your web site content always should look informative and never use the tough language. Content should be very easy to understand.

Content is the king. Every search engine is giving first and most important to content. Every search engine spider always tries to store as much as new content in their database. So try to publish as much as content in your web site but don't go for too many paragraphs in single page. If you have more content then divide the content in pages. Target each page with your desired keywords. Never publish the unnecessary hype in your web site with that you can loose the potential visitors.

Content optimization doesn't mean that insert so many targeted keywords in your web site. Content optimization means making your web site content more useful to the visitors with that we can attract the search engines also. Remember the ultimately customer is only source of any business.

Content plays a crucial role in site publicity. If you can add informative and relevant content to your site, more online visitors will show interest to visit your portal. In fact, quality of a website is determined on the basis of webpage content. This is why; it is necessary to make the content interesting as well as informative. You also need to optimize the content with targeted keywords. Some of the important points that should be taken care of while optimizing site content have been mentioned here:

Give an Apt Title

We all like to go through those articles, which have interesting titles. More the attractive title, more people will show interest to read it out. So, before anything, focus on the title. It plays a very important role and helps a lot in drawing traffic to the site.

If you want you can also give controversial title to your content. It catches the attention of the readers and they may feel the urge to read your article at least once. Sometimes for direct promotion purpose you can add your brand name in the title.

Content should be Keyword-Rich

You should use the targeted keywords in a proper density. If you can maintain right balance of all the targeted key phrases in your content, you will get good ranking in the search engine result pages (SERPs). This is because; search engines always give preference to the keyword-rich content. In fact, some people also suggest to bold, underline or italic the keywords in order to give them a focus.

Use Meta Tags

Meta tags help a lot in making a content search engine optimized. There are several Plugins for Blogs and those truly help us in our SEO procedure. Among them, the most remarkable one is All in one SEO. As the name suggest it has everything.

Now, a question may arise that how will it work? In the setting of the Plugin anyone can put the keywords, title and description, which ultimately lead to adjoining of the HTML code by itself. Some other plugins include SEO Title Tag, SEO Ultimate etc.

Creation of Robots text file

Creation of Yahoo text sitemap

Yahoo Sitemaps is useful if you want your website to be completely indexed in Yahoo search and yahoo generally accepts sitemaps in text file formats which is in urllist.txt or urllist.txt.gz in case of a compressed files format. A text file containing a list of URLs, each URL at the start of a new line. The filename of the URL list file must be urllist.txt.Use Yahoo Sitemap text files to ensure that all your web pages are indexed by Yahoo. Site Map Pro will let you create the file with ease.